Sustainable Mobility and Talent Retention: A Path to the Future
Introduction
Sustainable mobility for workers commuting has a significant impact on economic development and social and environmental well-being. In recent years, companies have faced increasing challenges in hiring and retaining employees. To tackle this issue, many are redefining their ESG (Environmental, Social, and Governance) and sustainability goals, creating comprehensive strategies that demonstrate purpose, drive action, and create a positive impact on various stakeholder groups.
The Relevance of a Company's Location
According to the Savills study "What Workers Want," 86% of European employees consider commute time and office location to be the most important factors. This highlights the growing significance of company location in talent retention. Companies must recognise the importance of location and sustainable mobility to attract and retain the best talent. By investing in sustainable mobility solutions, we are building a greener future and creating a more attractive and inclusive work environment for everyone.
Addressing the Challenges
To tackle accessibility and transport challenges, companies need to consider several key questions:
- What difficulties do companies/workers face regarding accessibility and transport?
- How can we ensure that workers have access to affordable, efficient, and sustainable transport solutions?
- What is the impact of sustainable mobility on attracting and retaining workers in companies?
- What opportunities and benefits are associated with adopting measures that prioritise sustainable mobility for workers?
- How can companies reduce direct emissions associated with employee transport?
- What strategies can minimise indirect emissions related to energy consumption in transport?
- What are the key performance indicators (KPIs) related to sustainable mobility that companies should monitor?
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Business Mobility Plan
Reflecting on these questions challenges us to rethink current policies and practices, but also presents a unique opportunity to promote significant changes in cities, companies, and work environments.
Why a Business Mobility Plan?
For the Company:
- Retention of current employees and attraction of non-motorised candidates
- Reduction of operational costs and impacts associated with commuting
- Strengthening of team spirit
- Improvement of productivity
- Alignment with ESG criteria and enhancement of social and environmental responsibility
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For the Workers:
- Mobility solutions based on sustainable modes of transport
- Reduction of resistance to change
- Decrease in commuting costs
- Increase in quality of life
- Enhancement of social climate and team spirit
- Social and environmental responsibility
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For Society:
- Decrease in congestion and noise
- Increase in road safety
- Recovery of public spaces
- Reduction of energy dependence
- Greater quality of life
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Portugal's Commitment to Carbon Neutrality
Portugal is committed to carbon neutrality by 2050, with the transport sector currently accounting for 25% of national CO2 emissions. Understanding company culture, mobility patterns, and the current and future context is crucial in this effort.
The Future of Work and Mobility
40% of European workers plan to change jobs within the next five years, mainly due to the desire to reduce time spent commuting (17%). To improve this, companies must offer better public transport, active modes, integrated solutions, and gamification.
Implementation and Monitoring
Implementing and measuring a business mobility plan involves creating an action plan, monitoring progress, and using dashboards for tracking. Beyond employee mobility, companies should also consider suppliers, their own fleets of light and heavy vehicles, and visitors.
Conclusion
Reflecting on sustainable mobility and talent retention challenges us to rethink current policies and practices. However, it also presents a unique opportunity to promote significant changes in cities, companies, and work environments. By investing in sustainable mobility solutions, we are building a greener future and creating a more attractive and inclusive work environment for everyone.
TIS has already implemented mobility plans in six companies, positively impacting the lives of 30,000 employees. These success stories demonstrate the transformative potential of a well-planned and executed approach.
